A hamburger wrapped in branded paper.

Square Burger.

The collaboration with Square Burger, a renowned burger bar celebrated for its incredible food, resulted in a comprehensive brand identity.

We didn't just make a logo; we crafted an entire visual identity for Square Burger, infusing every detail, from the stickers to the staff tees, with a bold and vibrant vibe that resonates throughout their entire brand.

a mobile phone displaying the Square Burger drinks menu on the website.
Square Burger logo.
Logo Design.

The journey involved creating a distinctive and memorable logo that captures Square Burger's unique personality. The design blends creativity with simplicity, ensuring recognition and recall.

Color Scheme and Fonts.

To enhance Square Burger's identity, a bright and bold color scheme was carefully curated, resonating with the energy of the brand. Paired with thoughtfully selected fonts, the aesthetic reinforces Square Burger's commitment to standing out in a crowded market.

  • A hamburger wrapped in branded paper.
  • 2 takeaway bags displaing the branding. 'Enjoy' is written large across the front of each bag.
  • A food and a drinks menu on wodden clip boards
  • A pile of drinks coasters displaying the Square Burger branding.
  • 2 cardboard hamburger boxes displaying the Square Burger branding.
3 stickers with the Square Burger logo.

Marketing Materials.

Custom stickers were designed to extend the brand's reach. These stickers serve as marketing tools and tangible representations of Square Burger's brand, spreading the word in a fun and interactive way.

Flyers and Posters.

The translation of Square Burger's vibrancy into eye-catching marketing materials resulted in engaging flyers and posters. These materials showcase the mouth-watering offerings with bold visuals and compelling content, serving as effective tools for promoting Square Burger's menu and events.

  • A flyer offering 20% off burgers. Square Burger is prominently displayed down the flyer behind the image of a burger.
  • A flyer offering 2-4-1 burgers. Square Burger is prominently displayed down the flyer behind the image of a burger.
The front of a black sweatshirt with the Square Burger logo on the front. The back of a black sweatshirt with the Square Burger logo displayed large across the sweater.

Team Unity and Brand Representation.

Understanding the importance of a cohesive team look, stylish and comfortable work tops were designed for Square Burger's staff. These shirts promote a sense of unity among the team and serve as mobile billboards, showcasing the brand wherever the staff goes.

ipad, mobile, business cards and the brand guidelines book, showing various forms of Birch Photography branding and promotion.
"They effortlessly translated our ideas into a cohesive brand identity, making the entire journey smooth and stress-free.
George Square Burger Talk To Us See More

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