stacked business cards displaying Birch Photography's logo.

Birch Photography.

When Vivian Birch, a portrait photography business, aimed to become a leader in corporate portrait photography, they approached us for a full rebrand.

We embarked on a journey to rebrand the company, Birch Photography, with a renewed identity and a fresh perspective. The goal was to infuse a corporate touch with a personal flair, creating a brand that stands out in the competitive world of corporate portraits.

mobile phone with one of Birch Photography's portraits and the Birch Photography logo.
a pile of blue and white business cards displaying the Birch Photography logo.
a pile of blue and white business cards displaying the Birch Photography logo.
ipad, mobile, business cards and the brand guidelines book, showing various forms of Birch Photography branding and promotion.
Birch Photography's logo in white.
The first pages of the Birch Photography brand guideline book, open on a table. On the corner of the table is a cactus flower.

Defining the Brand.

To ensure consistency across various platforms, we crafted comprehensive brand guidelines. These guidelines included logo usage, color codes, typography, and design principles that could be applied to Birch Photography's LinkedIn presence, business cards, and other offline marketing materials.

  • The cover of the 'brand guidelines'.
  • The brand guidelines open on the pages for 'Typography' guides.
  • The brand guidelines open on the pages for 'Colours'.
  • The brand guidelines open on the pages about the personality of the business.
laptop displaying a page of the website. A business man with glasses sits at a table in an office. At the bottom of the screen is a CTA encouraging users to book a session.
laptop displaying a page of the website. An image shows three people relaxed and smiling. Next to it is informaiton on how the photo shoot runs on the day.
laptop displaying a page of the website. An image shows a woman smiling at the camera. Below is some text on the perfect profile picture - a excerpt from a different page on the website.
laptop displaying a page of the website. Text explains how science and research have helped Birch create portraits.

Web Design Implementation.

A critical component of the rebranding was the creation of a website that mirrored Birch Photography's renewed identity. Our design approach prioritized cleanliness, clarity, and effectiveness. The user interface was designed to guide visitors seamlessly through the site, ensuring that the brand's professionalism was immediately evident.

Multiple laptop screens showing pages of the website.
An iPad displying a Birch Photography portrait with a white Birch logo over the top.

A mix of skill and craft.

All of the content was meticulously curated, delving into the science behind photography. Birch Photography wanted to offer more than just images; they wanted to portray a knowledge behind their craft. This in-depth content not only highlighted their expertise but also provided potential clients with a deeper understanding of the value they could expect from each corporate portrait session.

  • An iPad displaying a page from the website. A portrait of a businessman. Next to it is text about how a professional portrait cab elevate your business image.
  • An iPad displaying a page from the website. A small image of a woman taking a photograph. The text is about what happens on the shoot and how to preapre for the day.
  • An iPad displaying a page from the website. A small image of four people looking relaxed in a portrait. The text is about how science and research informs Birch Photography portraits.
  • An iPad displaying a page from the website. An image shows a woman smiling at the camera. Below is some text on the perfect profile picture - a excerpt from a different page on the website
ipad, mobile, business cards and the brand guidelines book, showing various forms of Birch Photography branding and promotion.
"It was a real pleasure to work with Rory to put together our new branding and website. He was full of great ideas and went above and beyond just beautiful designs to really help conceptualise a focused branding message that I'm certain will help our business go from strength to strength. I'm extremely happy with our results and very excited to show it to the world.
"Full of great ideas and went above and beyond just beautiful designs to really help conceptualise a focused branding message that I'm certain will help our business go from strength to strength. I'm extremely happy with our results and very excited to show it to the world.
Tom Birch Photography Talk To Us See More

say hello.

Experience the difference of tailored design - let's build a custom package just for you.

Talk To Us See More
Share This Page
"Det finns så mycket man kan göra här i livet om man vill"